We are overloaded with fake stuff. From Louis Vutton bags, Iphunes, Abibas to fake news. The artificial additions in products make the ingredients descriptions look more like Harry Potter spells than food in your fridge. Charlie's has only natural ingredients and understandable labels, transformed into the tastiest carbonated softdrinks. Yes, we keep on sparkling. Although 90% of the soft drink innovations are non-carbonated, the carbonated beverage still remains 45% of the total softdrinks market.