On-the-go locations are great for refreshing the current assortment and introducing a new range. People are often prepared to try something and we tap into that perfectly. ‘Waiting’ simply isn’t in our DNA, we want to get going. For example, we look for tailor-made opportunities and specific promotional campaigns that fit in perfectly with on-the-go formulas. New exciting drinks, resealable packaging – that works refreshing and gives energy!

Evian is the number one international water brand, which makes it particularly interesting for, for example, tourist attractions. The brand has an international appeal and achieves a high rotation level. Research has revealed that consumers are increasingly looking for high-quality on-the-go drinks. Evian Fruits & Plantes taps into this trend. This is premium water, with a blend of fruit and plants in innovative packaging.